She tried on the necklace. Her mother started crying. The email that led them here wasn't about gemstones.
It told the story of a mother who kept a tiny gold pendant in a drawer for years… waiting for the day her daughter was ready for her first real piece of jewelry.
So when the clasp clicked shut around her neck…her mother wasn't seeing jewelry.
She was seeing arrival.
When Perfect Specs Fall Flat
A lot of jewelry brands' product photography is stunning.
Their specs are flawless.
But sometimes their emails are speaking jewelry when their customers are living moments.
The Real Competition for Your Inbox
Emails are competing with Netflix, TikTok, and 847 other things screaming for attention.
Emails that compel action are the ones selling the feeling of that velvet box opening.
What's Really Happening in That Moment
Think about:
· The nervous boyfriend practicing his proposal in the mirror 47 times.
· The daughter buying her first "real" piece with her first real paycheck.
· The wife renewing vows after 30 years, selecting something that says "I'd choose you again."
What They'll Remember Tomorrow
In the end, nobody remembers the stats.
They remember how they felt.
The "Deep Connection" Approach
Your customers are drowning in product-focused emails from every brand under the sun.
What if yours told the stories that live between the proposals, the inheritances and the celebrations?
That's what Inbox Gems does, through emails that speak to hearts first, carts second. 💌
Curious to Know Where Your Jewelry Brand Stacks Up When it Comes to Email?
You'll get your
Inbox Gem Grade™ (IGG) - a proprietary rating system based on the classic AGS diamond cut scale. 💎
You'll also discover crucial custom action points that can help you uplevel your email results immediately.
To emails as enchanting as your pieces,
Andrew Martinsen
Founder, Inbox Gems
