The One Word that Changed Everything
This $52,000 client who ghost-blocked a jewelry brand revealed the shocking truth about
inbox relationships. 👻
She had dropped serious cash for two years straight: A wedding set, "just because" bling and more.
Then BOOM
--- unsubscribed ---
You know why?
Because of a single feeling:
"ATM." 🤖
That's the exact word she used in her unsubscribe note.
Brutal. But brilliant. 🔥
What Customers Actually Crave
Here's the plot twist:
Jewelry customers are basically BEGGING for more emails.
They just don't want it to be a pure pitchfest.
The Text Message Test
Think about your friend who's obsessed with vintage Cartier ...
When she texts you about that estate sale find, does she lead with pricing charts? 💀
Nope.
She's breathless about the story behind the piece:
- The woman who wore it to Paris in 1962.
- The way it catches light differently than anything modern.
- The feeling it gives her.
Where Stories Beat Specifications
That's your "in" right there. 🎯
Customers don't fall in love with metal and stones.
They're moved by the version of themselves they see when they wear your pieces.
When Email Becomes More
Going from product catalogs to diary entries - that's the shift.
And when your messages are like that, it's no longer email.
It's a keepsake.
A thread that ties their story to yours.
Weaving Those Threads Into Gold
A complimentary 5-question assessment awaits to show you how to weave those threads into relationship gold. ✨
Below you can get your Inbox Gem Grade™ (IGG) that shows you exactly how your
email presence lands with customers - and what specifically to shift so they
stay subscribed, stay engaged and keep coming back for more.
Curious to Know Where Your Jewelry
Brand Stacks Up When it Comes to Email?
You'll get your
Inbox
Gem Grade™ (IGG) - a
proprietary rating system based
on the classic AGS diamond cut scale. 💎
You'll also discover crucial custom action points
that can help you uplevel
your email results immediately.
To emails as enchanting as your pieces,
Andrew Martinsen
Founder, Inbox Gems
