The Sea of Spreadsheets
💼 That feeling when you're swimming in a sea of spreadsheets 12 months a year ..
Yeah, that was me.
Another suit and tie in the corporate maze by day.
They Wanted Me to Go Partying with Them
🌙 At night, I'd stay up until 2AM devouring pay-per-click advertising strategy, studying sales psychology and reverse-engineering email campaigns.
"Dude, you're obsessed. Come party with us!" my work colleagues would say.
However I remained steadfastly committed because I SAW something in it all.
The Moment Everything Crystallized
Then it happened. 💥
My first lead came in.
I literally dropped to the floor because I realized this could be systematized and repeated.
A sale followed shortly after, pulling me out of the corporate grind vortex for good.
219 Million Emails Later
Fast-forward through building my own DTC brand and sending over 219 million emails that don't highlight product descriptions, but rather share simple stories that speak to emotions - pure human connection.
...and I went from that soul crushing office building to biking along the greenbelt in Scottsdale on a random Tuesday.
The Great Disconnect in Jewelry Emails
While everyone else is pushing product specs ("hallmark engraving, exact table percentage"), buyers think emotionally.
That anniversary bracelet isn't about metal purity; it's about "Will this show how much I love her?"
Some jewelry brands are pushing carats while all along customers are craving connection.
Where Jewelry Really Lives
After all, jewelry is about the glance across a table, the hand held a little tighter, the memory carried for years.
Your jewelry already lives in that emotional space - it's there in every proposal, every milestone, every "just because" moment.
Discovering Your Emotional Resonance
💎 Are your emails are tapping into that same emotional resonance?
I created a complimentary 5-question assessment that reveals how your messages are connecting with customers on a feeling level - and shows you exactly where to deepen that bond.
📩 Get your Inbox Gem Grade™:
Curious to Know Where Your Jewelry
Brand Stacks Up When it Comes to Email?
You'll get your
Inbox
Gem Grade™ (IGG) - a
proprietary rating system based
on the classic AGS diamond cut scale. 💎
You'll also discover crucial custom action points
that can help you uplevel
your email results immediately.
To emails as enchanting as your pieces,
Andrew Martinsen
Founder, Inbox Gems
