The Flash Sale That Curbed the Magic
Ozzy Osbourne wrote "Goodbye to Romance," and that's what a lot of jewelry emails sound like right now:
"FLASH SALE! 30% OFF USING CODE SAVE30NOW"
The Dinner Date Conundrum
Picture this:
You're at dinner with someone amazing.
The chemistry is electric ⚡
The conversation flows like wine 🍷
Then suddenly they whip out a calculator and start rattling off tax codes.
🚩 Instant. Vibe. Destroyer. 🚩
Spreadsheets Where Stories Should Be
Here's what's happening in jewelry customers' inboxes right now:
They're desperately craving connection in a world full of noise.
👉 But instead of romance, they're getting spreadsheets.
👉 Instead of stories and tales, they're getting flash sales.
What Happens When You Flip the Script
But what if the script was flipped?
What if emails spotlighted the stories behind the sparkle, like ...
🌙 The master artisan hand-setting midnight-blue sapphires into a celestial locket as dawn painted the workshop golden, each stone positioned like stars in a constellation of forever.
💍 The hands that slipped a vintage Art Deco ring onto her finger under the Bethesda Fountain, while a street violinist's melody danced with the summer breeze.
What People Really Want When They Buy Jewelry
Here's the beautiful reality:
When someone obtains a transformational piece, they want to feel like they're part of something that matters.
Something beautiful.
Something really real. 💎
The Key That's Already in Your Hands
📧 Your emails hold the key to hearts that are already searching for exactly the beautiful creations you offer.
✨ There's a gentle art to reaching through screens and moving souls through warm, genuine conversations between friends.
Mastering the Quiet Magic
I'm sharing what I've learned about this quiet magic inside a complimentary 5-question assessment.
When you get your Inbox Gem Grade™ (see below), you'll also get custom action steps that can bridge the gap between retailer and trusted friend.
Because every piece of jewelry has a story ...
And every story deserves to be told over conversational email like the masterpiece it is. 🎨
Curious to Know Where Your Jewelry
Brand Stacks Up When it Comes to Email?
You'll get your
Inbox
Gem Grade™ (IGG) - a
proprietary rating system based
on the classic AGS diamond cut scale. 💎
You'll also discover crucial custom action points
that can help you uplevel
your email results immediately.
To emails as enchanting as your pieces,
Andrew Martinsen
Founder, Inbox Gems
