At the Dinner Party
Someone asks at a dinner party, "How's your evening going?"
And the person replies by talking about a store-wide jewelry promotion.
Awkward, right?
Yet that's exactly what many jewelry emails sound like.
What Email Was Designed For
💬 The fascinating thing about email is that it was designed as a conversation tool.
When someone opens a message, they're anticipating human connection, the same way they would if they were chatting over coffee.
Emails as Billboards
Regretablly, many jewelry emails look like this:
📸 Product photo
🏷️ Promotional banner
📄 Footer
Flipping the Script
What if we flipped the script from a highway sign that blends into the noise to a warm conversation between friends?
Jewelry customers don't buy products - they buy feelings, stories and moments worth remembering. 💝
What Makes People Lean In
Here's the thing about great conversations: they make people lean in.
Not because they're perfectly polished, but because they feel real.
Your jewelry already sparks those moments - the gasp when someone opens the box, the story they tell about where they wore it first.
💎 What if your emails could capture that same energy?
Curious to Know Where Your Jewelry
Brand Stacks Up When it Comes to Email?
You'll get your
Inbox
Gem Grade™ (IGG) - a
proprietary rating system based
on the classic AGS diamond cut scale. 💎
You'll also discover crucial custom action points
that can help you uplevel
your email results immediately.
To emails as enchanting as your pieces,
Andrew Martinsen
Founder, Inbox Gems
