A Century-Old Directory With a Modern Warning
Tucked away in a dusty directory from 1897 is a hidden treasure for modern jewelry brands.
A directory that's well over a century old, "The Jeweler's Weekly" lists thousands upon thousands of jewelers from the United States.
They described it as "comprising the manufacturers, jobbers, importers and retailers of jewelry, precious stones, watches, clocks, silverware, optical goods and all allied articles including a classified list for the convenience of buyers."
There are hundreds of listings for New York City alone.
The Sea Got a Whole Lot Bigger
But the crazy thing is that today the "competition" is even more fierce...
∙ It's worldwide.
∙ It's on this thing called the internet.
∙ It's everywhere!
So how to stand out in this sea?
When They Choose You, Show Up Like a Friend.
One way is to extend the friendly relationship you have with your customers to other mediums, such as email.
Email subscribers are folks who chose to stay connected. They want to hear from you the same way they'd want to hear from a friend who happens to have impeccable taste in jewelry.
That same energy and excitement you share when showing them that distinctive navette-cut teal tourmaline ring in textured 18k bark gold can translate to email, through warm and real conversation.
If turning your email list into a relationship engine built on that friend-to-friend foundation sounds interesting to you, have a look at
Inbox Gems.
Then vs. Now: Same Competition, Different Arena
In 1897, jewelers competed in directories.
In 2026, they compete in inboxes.
Make your emails unforgettable. 💎
Curious to Know Where Your Jewelry
Brand Stacks Up When it Comes to Email?
You'll get your
Inbox
Gem Grade™ (IGG) - a
proprietary rating system based
on the classic AGS diamond cut scale. 💎
You'll also discover crucial custom action points
that can help you uplevel
your email results immediately.
To emails as enchanting as your pieces,
Andrew Martinsen
Founder, Inbox Gems
