I Paused When Reading the Email He Wrote to His Audience
💥 "I read his email and thought, wait, is this still
the guy people actually trust to sell diamonds to them... or is it something else entirely?"
He Could Sell Diamonds All Day Long
Let me tell you a quick story.
There's this marketer; brilliant guy.
Knows how to build genuine excitement and write copy that consistently moves product.
Then he started using AI to write his emails.
AI Joined His Team, and the Glitch Began
Something weird happened.
His voice ...the one that made you feel like you were sipping espresso
with him in the back of a showroom ...started glitching.
One paragraph felt like a robot wrote it.
The next felt like he suddenly remembered who he was.
It was jarring.
Like watching someone switch their entire way of being mid-sentence.
Using AI to Inspire, Not Replace
AI is a phenomenal tool. It can inspire ideas, structure thoughts and so much more.
But for jewelry brands, emails can be velvet-lined invitations into your world.
Speaking to the Heart, Not the Specs
Your audience wants to hear from the brand that knows how a cushion cut feels in the hand.
They want to hear from the brand who can describe a sapphire like it's a mood.
The Gemstone Setter's Wisdom
AI is best used like a gemstone setter uses tweezers: precisely, intentionally, but never to fully replace the artistry.
Building an Audience That Vibes With You
✨ Want to build an email audience that genuinely vibes with you nonstop?
If you're looking to build the kind of audience that says
after reading one of your emails, "that hits in a brand new way," get
your Inbox Gem Grade™ (IGG):
Curious to Know Where Your Jewelry
Brand Stacks Up When it Comes to Email?
You'll get your
Inbox
Gem Grade™ (IGG) - a
proprietary rating system based
on the classic AGS diamond cut scale. 💎
You'll also discover crucial custom action points
that can help you uplevel
your email results immediately.
To emails as enchanting as your pieces,
Andrew Martinsen
Founder, Inbox Gems
