The Question That Started It All
"Wait… this is just a bunch of words. This worked why?"
That's what a friend said after reading one of my emails.
Beyond Graphic Wizardry
Effective jewelry email campaigns don't always shimmer with graphic wizardry.
They do something better:
💬 They have people writing back like you're a longtime friend.
💎 They have subscribers feel something: confidence, love, excitement, legacy.
🛒 They have people clicking "Add to Cart."
What My Friend Couldn't See
What my friend couldn't see were the invisible ingredients …
• The psychological levers baked into those "plain" words
• The years of A/B tests behind the subject line
• The writing in a friend-to-friend manner, not business-to-customer
• The emotional arc that mirrors what screenwriters use
• The precise timing behind every deadline, tease and open-loop
Beauty vs. Connection
Like someone in an airport lounge thumbing through insta reels, beauty can get scrolled right past.
But connection?
Connection can get opened, read and bought from.
The Missing Ingredient
If you're still relying on your jewelry emails to be primarily visually stunning ...
You might be missing out on the ingredient that can have more people saying, "I need this in my life."
Curious to Know Where Your Jewelry
Brand Stacks Up When it Comes to Email?
You'll get your
Inbox
Gem Grade™ (IGG) - a
proprietary rating system based
on the classic AGS diamond cut scale. 💎
You'll also discover crucial custom action points
that can help you uplevel
your email results immediately.
To emails as enchanting as your pieces,
Andrew Martinsen
Founder, Inbox Gems
