Two Subject Lines, One Clear Winner
Scrolling through my inbox, I saw two emails next to each other -
"Shop Our New Herringbone Necklace Collection"
- vs. -
"I almost burned my soufflé watching this..."
Guess which one I clicked? 🔥
The Inbox Battle Nobody Talks About
The stark reality is:
Your customers' inboxes are chock full of corporate speak with shiny banners and perfectly staged product shots.
🗣 But a single person talking directly to your customer is pure, melt-in-your-hands gold.
Why Her Message Never Gets Deleted
When Elise messages you about that insane rose gold stackable ring set with micro pavé diamonds she just got in, you don't delete that one.
🏃💨 You figuratively RUN to see it.
That's because Elise isn't "ABC Jewelry Corp." Elise is... well, Elise!
What Your Customers Are Really Craving
Your customers want to hear from a living, breathing human.
➡ They want to hear about that 2am sourcing mission that uncovered the perfect vintage filigree locket with hand-engraved flourishes.
➡ They want to hear that quirky story about discovering your supplier.
Sales Without Being Salesy
Friend-to-friend isn't just nice and familiar; it's how relationships turn into sales without ever feeling pushy in the slightest. 🤝
It's how your audience goes from scrolling past to pausing, reading, smiling ...and buying.
Turning Every Email Into a Whispered Secret
Every email you send can feel like a whispered secret between friends. I'll show you how as part of the complimentary 5-question assessment that's waiting for you.
You'll get your Inbox Gem Grade™ (IGG) along with a whole slew of custom ways you can uplevel your emails immediately:
Curious to Know Where Your Jewelry
Brand Stacks Up When it Comes to Email?
You'll get your
Inbox
Gem Grade™ (IGG) - a
proprietary rating system based
on the classic AGS diamond cut scale. 💎
You'll also discover crucial custom action points
that can help you uplevel
your email results immediately.
To emails as enchanting as your pieces,
Andrew Martinsen
Founder, Inbox Gems
