Jewelry customers can't reply to a JPEG. 🖼️
When Beautiful Isn't Enough
Some jewelry brands are still sending emails primarily with a gorgeous image as the hero shot and minimal text.
Minimal words.
Minimal personality.
Minimal reason to hit reply.
What Your Customers Really Want to Say
· Customers want to know if that
2.5mm sculpted stacking band featuring gentle
hammer-texture ripples and a naturally weathered profile
comes in 14k yellow gold.
· They want to say that their 10-year anniversary is coming up and they need help choosing between a sapphire pendant and diamond studs.
But they can't.
Because they received a PNG.
The Power of Two-Way Communication
The flipside:
Email as a conversation. 💬
That's not marketing anymore.
That's relationship-building. 🤝
It's all about the connection between a piece and the person wearing it. 💕
And relationships are what keep customers coming back when seventeen other brands are blasting the same 20% off promo wrapped in a shiny image.
Curious to Know Where Your Jewelry
Brand Stacks Up When it Comes to Email?
You'll get your
Inbox
Gem Grade™ (IGG) - a
proprietary rating system based
on the classic AGS diamond cut scale. 💎
You'll also discover crucial custom action points
that can help you uplevel
your email results immediately.
To emails as enchanting as your pieces,
Andrew Martinsen
Founder, Inbox Gems
