Jewelry trends can sometimes be fleeting, but a book that's over 100 years old just reminded me that some things never go out of style.
Was reading up on precious stones and found a book from 1917 in the archives called "Jewelry Making and Design."
What a 1917 Archive Reveals About Timeless Value
It talks about the ruby:
"The ruby is the oldest or first known of all precious stones, dating far back in the early history of Chaldea and Babylonia. The finest specimens, as well as the largest quantities, are found in Upper Burma, and at the present time over one-half of the world's supply comes from this locality. The Burmese ruby is a shade of red slightly inclined to the purple and is often called 'Pigeon Blood Ruby.'"
The ruby is timeless.
Just like the timeless principles of bonding with customers, for instance over email.
The Moment Your Email Becomes a Loudspeaker
Email gives you something astonishingly rare: the chance to form and build an actual relationship with your audience, one-to-one.
When someone opens your email, they're alone with their phone at 9 PM scrolling before bed. Or at their desk during lunch. Or Saturday morning with coffee. ☕
That's a personal moment.
But when email reads like a broadcast; "Staff Picks!" "New Arrivals!" "Shop Now!" ... that personal moment has just become a store announcement over a loudspeaker.
The Conversation That Scales Without Losing Its Soul
The glorious opportunity email provides is to have an ongoing person to person (not brand to person) conversation at scale.
....From a friend telling you about something they're genuinely excited about.
If you want to turn your email list into a relationship engine, check out
InboxGems.com.
The ruby has been treasured for thousands of years because it's rare, intentional and unforgettable.
Your emails can be, too. 📩
Curious to Know Where Your Jewelry
Brand Stacks Up When it Comes to Email?
You'll get your
Inbox
Gem Grade™ (IGG) - a
proprietary rating system based
on the classic AGS diamond cut scale. 💎
You'll also discover crucial custom action points
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To emails as enchanting as your pieces,
Andrew Martinsen
Founder, Inbox Gems
